Maira vs Lofty
Lofty (formerly Chime) provides an all-in-one CRM with AI-powered lead scoring, smart action plans, and IDX websites. It's a full platform replacement with strong automation but requires agents to work within its dashboard.
Maira vs Lofty: Side by Side
What Lofty Does Well (and Where It Falls Short)
Strengths
Comprehensive CRM with AI lead scoring
Built-in IDX website and landing pages
Automated smart plans for follow-up
Limitations
Full CRM replacement required — significant migration
No voice-first interface for field work
Dashboard-dependent workflow
Higher price point with long-term contracts
Why Teams Choose Maira Over Lofty
Maira works with your existing CRM instead of replacing it. Agents talk to Maira by voice while driving — CRM gets updated, follow-ups get scheduled, leads get qualified. Lofty requires dashboard time; Maira requires zero screen time.
Common Questions: Maira vs Lofty
How is Maira different from Lofty?
Maira works with your existing CRM instead of replacing it. Agents talk to Maira by voice while driving — CRM gets updated, follow-ups get scheduled, leads get qualified. Lofty requires dashboard time; Maira requires zero screen time.
Do I have to stop using Lofty to use Maira?
No. Maira plugs into the CRM, email, calendar, and phone tools you already use in about 15 minutes. Many teams run Maira alongside Lofty during evaluation — Maira handles voice-driven operations while Lofty continues to cover its existing scope.
What does Maira do that Lofty doesn't?
Voice-first interface: Built-in — call or text from any phone. Automatic CRM updates: Every interaction logged automatically. Lead follow-up: Autonomous multi-channel sequences. Setup time: 15 minutes, no migration. Maira is voice-first by default and logs every interaction back to your CRM without manual entry.
Is Maira a good fit for brokerages already invested in Lofty?
Yes. Maira is designed to complement the existing stack rather than replace it. Brokerages keep Lofty for the jobs it does well and add Maira for the voice-first, autonomous layer that covers CRM updates, lead follow-up, scheduling, and org-wide reporting.
See How Maira Compares to Other Tools
The brokerage that deploys its fleet first owns the advantage.
Start with one agent. Let it learn your operation. Then scale from there.